About Us

Mission Statement

Our Mission at King’s Jewelry & Loan is to enrich our customer’s lives by providing affordable, non-recourse short-term loans & be the preferred shopping destination by offering value-priced gold, diamonds, & other luxury items at below wholesale prices with epic customer service.

Where We’re Headed

Our Company Vision is to remain a pawn industry leader through continued education and innovation while building a driven team.

What We Stand For

Additionally, King’s Core Values center around our commitment to employees, our customers the community we serve, and its diversity. Equally as important, are the core values of trust, honesty, transparency, integrity, excellence, empathy, compassion & family values.

Our Team of Experts

Sam Shocket

Sam is the President of King’s Jewelry & Loan. In 1976, Sam took over the business from his father, who established King’s in 1945. Since taking the helm at King’s, Sam has guided the company and fostered its growth to its current status as California’s largest pawnbroker and North America’s largest jewelry-only pawnbroker. He is recognized internationally as an innovative leader, with a reputation for excellence. Sam serves as a prominent elected leader on the boards of several State and National industry associations.

Marco

Marco, our General Manager, is a Certified Diamond Grader from the prestigious Gemological Institute of America (GIA). As General Manager and Compliance Officer, he oversees all production functions of the business, coordinates the development of key performance goals for direct reports, and aligns them with overall company sales objectives. He ensures the implementation of policies and procedures, leads and directs key managers to achieve targeted goals, and guarantees the delivery and quality of products and services to customers, while also ensuring the business remains fully compliant with industry regulations.

Paul

Paul’s relationship with King’s spans over 50 years! He originally joined the King’s Jewelry and Loan family in 1972, where he began working as a teenager in high school. Paul continued working for the Shocket family business throughout his entire high school and college careers. After graduating with a BA Degree in Sociology, Paul entered the law enforcement profession as a police officer where he spent over 30 years as a Law Enforcement professional rising to an executive-level position in one of the State’s most prestigious police departments. After retiring from law enforcement in 2015, Paul rejoined the King’s family as its Loss Prevention/Risk Assessment Manager where he monitors and manages the safety and security of King’s personnel, and company and client’s assets and he remains strongly committed to preserving the high level of service and integrity that he was known for throughout his law enforcement career.

Chuy

Jesus, better known as Chuy, has been in the pawn industry for over 18 years. A veteran of the United States Navy during Operation Desert Storm, He holds an AA degree in Liberal Studies. Chuy has completed Diamond Grading with the prestigious Gemological Institute of America (GIA). As a key member of the company’s management team, Chuy brings extensive knowledge and a wide range of skills, providing leadership, guidance, and mentorship to staff. He plays an instrumental role in shaping company operations, fostering teamwork, and ensuring that both employees and customers benefit from his expertise and leadership

Gonzalo

More than 30 years ago Gonzalo’s journey with King’s Jewelry and Loan launched and he’s never looked back. As an Accredited Jewelry Professional and Diamond Graduate of the prestigious Gemological Institute of America (GIA). He thoroughly enjoys working at what he feels is the finest and most respected pawn shop. He lives by the words “I always make a huge effort to ensure each loan client, and our buying customers, are fully satisfied with their experience at King’s.

Javier

Javier has been a valued employee of Kings Jewelry and Loan for more than 30 years. A new employee on the ground level, Javier quickly advanced as he earned the trust, respect and admiration of the company’s leadership; and ascended to one of our top managerial leadership positions. Javier often describes our loan clients as special, good-hearted people who sometimes need a little extra help from us. His excellent taste in fine jewelry is well- reflected in consistent client satisfaction, as he brings a professionally tailored approach to assist clients in finding just the right piece. 

Ramona

Ramona is a GIA Graduate Gemologist, as well as a member of the Phi Theta Kappa honors society. She has an extensive 30 year background in the financial industry. As the company’s Operations Manager, her responsibilities include developing and maintaining policies and procedures for the general operation of the store. 

Jorge

A thirty year veteran of the jewelry industry, Jorge joined King’s more than twenty years ago and brought a level-headed professionalism very much appreciated by our staff, management, and clients. Jorge is an Accredited Jewelry Professional and Diamond Graduate of the prestigious Gemological Institute of America (GIA). He has been a huge part of King’s phenomenal growth and was on the front lines working hard as our company grew into a world-recognized leader in the pawn industry. Jorge is a member of our management team and is both appreciated and respected by our valued clients.

Janet

Janet has worn a number of important hats in her more than 25 years as a member of our team at Kings Jewelry and Loan. She is our Inventory & Quality Control Manager and also serves as one of our Store Managers. Janet was formerly a new employee training specialist with the company. Janet’s status as a Diamond Graduate and an Accredited Jewelry Professional, accredited by the prestigious Gemological Institute of America (GIA), also offers us excellence as she serves as one of King’s Official Appraisers.

Rudy

Rudy has been with King’s Jewelry and Loan for 29 years and has been mentored by the best in the industry. He has taken various educational courses by GIA. He builds strong relationships with customers. He combines extensive knowledge with a heartfelt passion for luxury watches and high end items. He plays a key role in managing both the sales department and loan department.

Balbina

Balbina has been a staff member for over 30 years at King’s Jewelry and Loan and is an accredited jewelry professional and diamond graduate of the Gemological Institute of America. She uses her vast knowledge to expedite all transactions, conducted at the store/. Her goal is to ensure our customers receive the utmost service and a gratifying experience. 

Felix

Felix has been in the pawn industry for over 35 years. He holds an AS Degree in Computer Information Systems as well as a Certificate in International Business Administration, and has completed Diamond Essentials at the Gemological Institute of America (GIA). Felix manages the sales department and mentors sales staff, guiding them in delivering exceptional service. He is highly skilled at assisting customers in finding the right items, providing expert advice, and ensuring a personalized, positive buying experience.

Carol

Carol has been with Kings for well over 30 years. Carol is an Accredited Jewelry Professional and Diamond Graduate of the prestigious Gemological Institute of America (GIA). As a Sales Manager, Carol works directly with our staff, clients and management to ensure our customer satisfaction is 100% at every turn. Her continual goal to our clients is a consistently clean, friendly, and welcoming environment. Carol is dedicated to maintaining the privacy, confidentiality and respect for all of King’s clients.

JC

John, better known as JC, is our newest member on the management team at King’s. He’s the Social Media manager & is responsible for giving our customers news and information about our upcoming events and sales. Although new to the pawn industry, JC has taken his vast knowledge and experience of social media & online marketing and applied it to King’s Jewelry and Loan. JC aims to provide a great and reputable online image representative of King’s core values.

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Phone: (213) 383-5555